Thursday, August 30, 2012

The Subject Line Debate

Is it more important to have a short or long subject line?

The answer to this is not I think simply a yes or no. The answer depends on what the email is setting out to do and who the target audience is. Business emails that are sent out to many recipients can be many different types, all of which serve valid purposes. There is the email update or email newsletter type email, there is the sales or product focused email, there is the news alert or news release type email. So let's have a look at the differences:

The newsletter/email update
The major purpose of this type of email - particularly for B2B and professional services types of businesses - is simply to remind recipients of your existence and your expertise. If you are able to provide your readers, clients and prospects alike, with useful information, you become a trusted source of information and advice, and when they are ready to use your expertise, they know where to find you. The purpose is less to directly sell your services than to reinforce your expertise and enhance your credibility.

With these types of email, the subject line needs to be as long as necessary to convey all the items in the email the reader might be interested in, to encourage them to open and read it. The online business news website Smartcompany does this with their daily news emails - their subject lines are always very long, but informative when you're scanning your inbox.

Thursday, August 23, 2012

What To Look For In A Good Business News Journal

There are a multitude of business news websites and journals in America. Many of these use the same sources for their articles, even reposting the same information several times. This makes it harder to find relevant information amongst the reprints of the same story. For any reader interested in business news, quality and quantity matter. There are three main areas that any reader should look for in a business journal, helping to make it the best possible source for your life.


Anyone looking for business news wants the most information available. They want details beyond just a press release or a conference call. They want the full story. They want the information to be the best on the market. If every company is using the same media outlet for their information, every website is only telling the same narrative.

A quality business journal will have it's own writers working on stories. They will follow up leads and track down stories. They will look beyond the information presented and find the real story. They work to provide the full story, be it positive or negative. They provide their reader with the most information and the overwhelming quality they deserve.


For any business journal, quality should be paramount. They should be able to put out stories that are of the highest quality and content for their readers. The information should be factual, timely and accurate. If a business news journal doesn't meet this criteria, then it cannot be considered the best.

Yes, reporters make errors, and information reported changes as new information comes to light. There is a difference between being accurate, and issuing revisions for past articles constantly. A quality journal will admit their mistakes, and make the appropriate changes to existing content. They will release new stories with new information when it becomes available. They will do what it takes to provide their readers consistent quality.

If a journal has several mistakes, poor layouts, or the same stories as other sites, then it fails to truly capture the quality of other information sources. Quality is important when it comes to the reader. There is a reason the biggest business news sites are so big and successful. They strive to provide quality and reliability in their reporting, day in and day out.

Saturday, August 18, 2012

Tips To Choose A Franchise Business

Beginning a business by purchasing a franchise is often easier as compared to starting a business right from scratch. This is due to the fact that companies offering franchise business opportunities already made their success and they can offer formulas that can bring about success to the franchisee as well. So, to select a franchise business, an individual will have to follow the same steps that are essential for developing a winning business idea.

At the first instance, it is essential to set a realistic budget for investing in franchise business, which includes benefits for staff, payroll, licenses, etc... and the budget can be framed for a minimum period of one year. In case, the person feels that he needs a loan for starting with the franchise business, it is essential to approach a bank or finance company for the same. Then, he will have to identify the business opportunity that can match his experience, skill, financial and personal goals. If appropriate business is not chosen, there are chances of the person getting lost in the business in the present competitive world.

Nowadays, with a view to help people looking for the best franchise business opportunities and for help businesses that look for appropriate franchisees, there are professional firms offering the service of bringing together these two people. From the website of these companies, people who wish to find an appropriate business opportunity can either on the basis of industry or on the basis of location and even on the basis of the amount of investment that he is ready to make can find the business opportunity.

Thursday, August 9, 2012

Tips For Promoting Your Home Based Business With Articles

There are many different methods that can be used to attract visitors to your home based internet business. However, if you want to keep upfront costs low your best bet may be to write articles to promote your internet business.

In this article I'm going to give you 5 tips that can help you to attract targeted visitors to your home business website.

Tip #1. Write Titles That Promise Big Benefits and Solve Problems.

It's important to come up with titles for your articles that draw the interest of your target audience. Article titles that are boring or loaded with hype generally don't get read as much as titles that offer a specific benefit.

Find out what it is people in your market are looking to accomplish and what they are struggling with. This will help you to formulate titles that are sure to capture the attention of your target audience.

Tip #2. Make Sure The Body Of Your Article Delivers What The Title Promises.

Once you've captured your readers attention, it's important to follow through on what your title is claiming to provide.

When done properly, your reader will stay engaged with your content and be compelled to visit your home business website at the end of your article to get more information.

If the content of your article does not deliver on the promise in your title, your reader will feel gipped and click away to your competitors website. Give them what you said you were going to give them.

Friday, August 3, 2012

Bad News About Business Mentoring

If you don't have any business mentoring you are setting yourself up for failure. I know that is a harsh statement but did you know that on average, around two-thirds of all start-ups will fail within their first year of business? That is a terrible statistic for anyone that is thinking of starting up their own business.

But I'm not telling you this to keep you from starting up your own business, I'm telling you this so that you will be aware of it and take the necessary steps to help you improve your odds of succeeding. And getting yourself a business mentor will increase your odds tenfold.

Business Mentoring will help increase productivity in the workplace and will help increase your self-confidence when your mentor brings to your attention the good things you are doing. With that said, your mentor will also let you know what you are doing wrong but of course that is a good thing. Along with identifying what are doing wrong, your mentor will also tell you what you need to do to make it right.

This will in turn lead to the most important part of having a business mentor... it will lead to an increase in profits!

But don't grab just anybody to act as your business mentor, make sure that choose the best one that will coach you and guide you towards building yourself a successful business. You need to find someone who has been through it all themselves and has their own successful business.